Toronto SEO Expert

Toronto SEO Expert


Herman Tumurcuoglu

Currently the founder of a Toronto SEO services company, Herman has an extensive background in search. He quickly got involved in search after graduating from Carleton University by co-founding (NASDAQ) in 1996. At the time it was one of the web’s top Tier 2 Search engines and in 2004 it was the second largest metasearch (read: multiple search engine results aggregator). Eventually, he sold and moved on to private practice.

Over 20 Years Of Experience

In private practice, Herman has been a personal consultant for online reputation management and SEO for over 20 years. Over time he has honed his SEO skills to an inimitable level and built a great team at his firm. He has devoted a very large amount of time to studying the functioning of search engines (Google, Bing, Yahoo) and has evolved his service offering over time. Herman works with a limited number of highly motivated clients who care about lasting results. Herman’s Toronto based company is capable of the following:

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  • Competitive Analysis
  • Keyword Research
  • SERP Analysis
  • On-Page SEO
  • Off-Page SEO
  • Local SEO
  • Analytics
  • Conversion Rate Optimization
  • Reputation Management
  • Social Media Marketing
  • Link Building Services
  • Content Marketing
  • PPC Marketing
  • Digital PR

Professoral Prowess

Herman has accumulated a large amount of experience over the years that he is glad to pass on. From training at the workplace, to lecturing at some of the country’s top universities, Herman has done it. He finds passing down his knowledge deeply satisfying.¬†Over the years, Herman has lectured, at Montreal’s McGill University, Concordia’s John Molson School of Business and at the John Abbott college. He still lectures at some of these places today. He is commended with making exceptional use of technology in his courses to demonstrate to the students how different aspects of search work, examples include SEO and PPC strategies, among others. Herman is also taking that opportunity to warn the younger generations about reputation management and that managing their online presence intelligently can help them avoid future hiring troubles or even promote themselves.

herman-tumurcuogluPictured: One of Herman’s Presentations

Reputation Management

Just as a search result can be optimized to come in first in a Google search, the reverse is also possible: an undesirable search result such as a negative message or bad review can be suppressed using the same technical skills as for traditional SEO or using litigation. In both of these cases, you must have Herman on your side. His 20 years of experience not only working in SEO but also having founded a search engine is an excellent asset. Google has over 200 different variables that is uses to assess which page should rank first, second, and so on for a given keyword search. There are a plethora of SEO strategies aimed at each of these variables or a select few in combination that can be used to influence what appears on the search engine results page. He can be called upon to be an expert witness for SEO Litigation. Cases range from Negative SEO used by competitors to Defamation to online Trademark infringement.